Four Best Email Marketing Platforms for Small Businesses
When it comes to email marketing, it can feel very daunting knowing where to begin. I have deep-dive researched so many so I can truly speak from experience when I say that I know that overwhelming feeling. As someone who really appreciates ease in tech, beautiful design and affordability, it was difficult to find all of that when I first started. Thankfully since then, many have come out on the scene and as it turns out, those are all things that other small businesses value too!
To bring a little simplicity to the noise for you, I’ve rounded up my 4 favorite platforms, whether you’re a brand spanking new in business, or a seasoned vet who is ready to level up.
Flodesk is a highly recommended email marketing platform––not just by me but all who use it–– that is revolutionizing the way small businesses connect with their audience. There are many reasons why I LOVE this platform and have been a fan since the alpha testing.
First and foremost, Flodesk offers stunning and customizable email templates that are aesthetically pleasing and effortlessly engage subscribers. With its drag-and-drop editor, it makes it a breeze for anyone to use it. Flodesk's intuitive interface makes it an approachable option to design and automate personalized emails and/or workflows. Another great feature of Flodesk is its seamless integration with various e-commerce platforms, enabling businesses to effortlessly convert subscribers into paying customers. (And a wonderful analytics are to help you track the results of all your efforts!)
I highly recommend Flodesk to any and all small businesses who want to level up their email game, are design focused, but also want affordability.
Head to this link here and use code HRUDKA for 50% off your first year!
That’s a dang good discount.
AWeber has been on the rise a lot lately and for good reason. It really stands out as one of the best options for businesses of all sizes looking to maximize the potential of their email marketing campaigns. The user-friendly interface that makes it easy for small business owners, even those without technical expertise, to create and manage email marketing campaigns. AWeber enables you to set up automated email sequences, also known as autoresponders or drip campaigns. This feature allows you to send a series of pre-scheduled emails to subscribers based on triggers you set up. With excellent customer support, it’s a really excellent option for someone ready to dive in and quickly set up the “set it and forget it” system. Slightly more expensive than Flodesk, but still an affordable option.
ClickFunnels has proven their chops and you’ve likely seen them circulating a lot. Its user-friendly interface and intuitive drag-and-drop functionality make it accessible— are you sensing a theme with ones I like here? With ClickFunnels, businesses can easily create and design stunning landing pages, sales funnels, and opt-in forms without the need for extensive coding knowledge. ClickFunnels also offers a plethora of pre-designed templates and customizable elements,
Their built-in analytics and tracking tools enable businesses to monitor and optimize their funnels. Moreover, ClickFunnels integrates seamlessly with many popular third-party tools, such as email marketing platforms and payment gateways, further enhancing its efficacy.
The price point is certainly a bit higher than others, but provides a robust line up of options and capabilities. I would suggest ClickFunnels to someone who is ready for a step up from others!
If you're looking for a powerful, truly next level platform, then ConvertKit is a must-try. With a more complex dashboard of bells and whistles, ConvertKit is an great choice for a business who has been doing this a while and ready to truly take it to the next level—good for beginners but recommended for those a bit more familiar, in my opinion. ConvertKit offers a range of tools to help you engage with your audience effectively.
Their custom support center is also strong which is helpful when learning a newer, more intricate platform.
I hope this helps! I truly stand behind each and every suggestion and want to provide options I think that any small business owner can find to resonate with. If you have any more questions about the above, please feel free to email me!
Please note that some of the items are affiliate links. Nothing is sponsored and all opinions are my own. As a small business, your support using these truly means a great deal.